Reason 1
A deal stalls on anintegration you don’t have
Someone on a sales call asks whether you connect to a system you have never heard of. The answer decides the quarter, and today the answer is a maybe.
01 / Hero
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02 / Trusted by
Shipping in production at
03 / Who we are
Strand is an engineering firm with a single specialism: the layer between a financial product and every system it has to reach.
The team has shipped against ledgers, tax engines and a long tail of ERPs that never had a public API to begin with. We have already made those mistakes, on someone else’s schedule.
04 / The problem
They rarely reach a roadmap, and they never sit on one comfortably. Each is a small, specific, unglamorous system with its own auth, its own pagination and its own opinion about what a date is.
They are not what you are selling. They are what the sale depends on.
05 / What changes
Your platform talks to one contract — ours. Behind it we hold the connections, the credentials, the retries, and the breaking changes that arrive without notice.
When a destination changes, your release schedule does not.
06 / Why teams call
Reason 1
Someone on a sales call asks whether you connect to a system you have never heard of. The answer decides the quarter, and today the answer is a maybe.
Reason 2
The people you hired to build the product spend their weeks inside other companies’ APIs, and none of that work makes the product any better.
Reason 3
It is a reasonable request, it is worth real revenue, and there is no room for it between now and the release you have already committed to.
07 / What you get
Bring us the system you have never integrated with. Scoping takes days rather than a planning cycle.
The plumbing leaves your backlog entirely — design, build, run, and the pager along with it.
We are accountable for uptime on what we ship, not only for having shipped it.
08 / Who we work with
We work best with Series A to growth stage platforms — the ones that have outgrown their first connector and cannot yet justify a standing team for the next four.
Cadence Treasury
ERP
Northbank
Accounting
Tinderbox
Commerce
Vellum Pay
Payments & tax
09 / Customers
“We closed two deals in a quarter on connectors that did not exist when the calls started.”
“The first thing that changed was our roadmap. The second was how often it slipped.”
“They found a failure mode in a ledger API we had spent a year blaming on our own retry logic.”